From the initial design of sales territories for a new sales force to the redeployment of selling resources as the mix of products changes, the sales force alignment is a vital component of the implementation of a company’s selling strategy. Our approach is based on experience in designing sales territories for sales forces ranging in size from under fifty to several thousand representatives. We integrate strategic priorities, customer-level data, careful consideration of natural market areas and one-on-one interaction with client sales managers to build a detailed design of the sales force.