Segmentation and Targeting
Effective identification of customers is critical to
successful implementation of sales force strategies. Our
approach integrates multi-faceted customer databases with
marketing research insights and utilizes sophisticated marketing
science models. We work with clients to ensure that customer
segments and resulting targets will maximize return on
investment.
Some of the services and analyses we provide our clients through
segmentation and targeting projects include:
- Market concentration and overlap analyses
- Promotion response modeling
- ROI segmentation analysis
- Reach versus frequency effectiveness
- Territory target lists and call planning
- Interactive targeting tools that facilitate rep input